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Product development

Innovation is happening here.

We aim to continually improve our products and constantly expand our product range. For the former, we are continuously working on innovative technical formats. For the latter, we use our nose for fashion. Our experts in product development place emphasis on always having a fair market price behind the product.

To achieve all that, our designers seek inspiration for new or improved products at trade fairs and by carrying out store checks, online and offline and traveling to the major fashion capitals of the world. Ultimately however it is our excellent product knowledge, close collaboration with customers and the production department, and last but not least the enthusiasm for our products that make our product development so highly efficient.

Fashionwise we play in the premier league.